Burway

Stakeholder Engagement
for Private Markets

.

About.

Burway is an independent Communications and Integrated Marketing consultancy.

Burway crafts and delivers communications and brand strategies to shape, grow and protect reputations.

Our advice provides a competitive edge in raising capital, originating opportunities, attracting talent, creating value and building stakeholder trust.

Services

We work with our clients to create

A recognised, relevant, respected and resonant brand

Delivering the right message through the right channel at the right time

To influence the opinions and decisions of the right people.

Communications

Media Relations

Corporate Communications

M&A Communications

Investor Relations

Issues & Crisis

Media Training

Stakeholder Mapping

Fractional CCOs

Marketing

Thought Leadership

Content Creation

Digital Marketing

Presentation Training

Fundraising Advisory

Conference and AGM Support

Fractional CMOs

Brand

Brand Strategy and Implementation

Messaging

Design and Creative

Visual Identity

Benchmarking

Fractional CMOs

Meet our founder.

John Thompson

Managing Partner

John Thompson is the Founder and Managing Partner at Burway. John has nearly two decades experience providing advice to investors, corporates, governments and individuals.

Before founding Burway, John was the Global Head of Communications for Actis, a leading global investor in sustainable infrastructure. At Actis he oversaw communications strategy for over US$ 10 billion of capital raising and advised on M&A and portfolio company activity across Asia, Africa, Europe and the Americas. He was also responsible for delivering a brand evolution for the firm to reflect its strategic direction and worked with Actis' world-class Sustainability team to launch an open-source Impact Measurement framework.

Prior to joining Actis, John’s background was working within leading global consultancies including Edelman, Fleishman Hillard and Bell Pottinger. He also spent two years as an entrepreneur in Sub-Saharan Africa as a journalist, publisher, and consultant.

John is part of the steering committee of Private Equity International’s Marketing, Investor Relations and Communications Forum, he is a judge on PR Moment’s inaugural ESG awards panel and an alumnus of the Milken Institute’s Young Leaders Circle.

Senior Advisors

Unparalleled experience

Senior Advisor

Maureen O'Toole

Maureen O'Toole is an expert in financial markets with a unique 30+ year specialization in alternative investments product development and sales. Most recently she was a Managing Director heading institutional sales in the US at Actis, a global investor in sustainable infrastructure. Maureen previously held Managing Director roles at Morgan Stanley and Citigroup, involving management of sales teams across the fullest range of alternative investments, from daily liquidity hedge funds to private equity.

She has led educational efforts to explain the unique characteristics of alternative investments, for both clients and their financial advisors, at several institutions. Maureen received her Masters degree in Finance from Kellogg University and holds the CAIA accreditation.

Senior Advisor

Grant Clelland

Grant Clelland is a Senior Advisor to Burway and leads our content offering. Grant is a highly-experienced business and financial content writer and editor, with top-level experience in print, online and TV journalism - including more than a decade at the BBC.

He began his career on a local newspaper, before moving to the BBC, where he worked for 12 years. In his final role there, he was editorially responsible for the corporation’s business, financial and economics coverage on the main TV and Radio news bulletins. He then moved to Hong Kong, where he was Business Editor of South-East Asia’s leading English language newspaper, the South China Morning Post.

He then returned to the UK to become Associate Editor of The Business, a newspaper then run by Andrew Neil. He then moved to become deputy editor, and then editor, of Financial News, a newspaper and website focusing on institutional finance such as investment banking, fund management and private equity.

Subsequent to that he moved into public relations, where he was senior director in the Corporate and Financial practice at Edelman, the world’s largest PR company. He left Edelman in 2020, and now concentrates on corporate and financial copywriting.

US Affiliate

Roger Fisk

Roger Fisk is a Senior Advisor and US affiliate for Burway. Based in Washington DC, Roger Fisk is a global communications and marketing strategist who played a key behind-the-scenes role in the back-to-back electoral victories of President Barack Obama in 2008 and 2012.

Since 2012, Fisk has been applying those tools and lessons to private sector clients all over the world, from insurance companies in Asia, to European cities bidding to host global sporting events, and Fortune 100 companies looking to rejuvenate their messaging culture.

Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information, relationships and marketing. He helps clients engage millions of people in sustained marketing and promotional strategies, using the internet and social media networks to great effect along with older tools like radio, TV and newspapers.

During Obama’s campaigns, Roger Fisk initially served as Director of Special Events, where he was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was also in charge of many key Obama media appearances including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in 2008.

Following President Obama’s first campaign he served as Cabinet Liaison for the 2009 inauguration then became a political appointee in the Obama Administration where he helped lead trade and Diplomatic missions all over the world. In 2012 Fisk joined President Obama’s re-election team, leading teams as a White House Lead Advance in critical states like Virginia, Iowa and Ohio, all of which the President won. Prior to working on the Obama campaigns, Roger Fisk was Senior Aide to Senator John Kerry.

Roger Fisk shares a surgical set of tools that help brands get the right message to the right customer at the right time so they get the right result. His Master Classes in marketing give clients the competitive edge in the global marketplace where competition for every click and view is intense.

On Brand...